Maria Colalancia

Freelance Web + Brand Strategist / Founder

helping creative founders turn ideas into environments, websites into storefronts, and brands into something people actually want to be part of

host / community organizer / aperitivo enthusiast

Maria’s Quick Hits

What I Do: Brand Strategy, E-Commerce & Retail Consulting for Consumer Lifestyle Brands

Where I Work: Boston, for now

How I Work: Freelance, contract, project-based

Companies I Own: The Aperitivo Society, Office Hours

Star Sign: Gemini sun, Aquarius rising, Capricorn moon

Drink of Choice: Hot coffee with cream and one splenda, red wine, dirty gin martini

Social: Instagram / TikTok / Substack / LinkedIn

Website/Portfolio: www.mariacolalancia.com

Get in Touch! colalanciamaria@gmail.com

I studied Retailing & Fashion Merchandising at The University of South Carolina, then moved to New York City to begin my career. I worked in visual merchandising at Nordstrom, later in wholesale strategy for women’s ready-to-wear brands at a boutique showroom. During the pandemic, I transitioned into the home industry. In March 2025, I left corporate merchandising to run my business full-time.

Retail taught me how people move through a space.

Merchandising taught me how to guide them.

Wholesale taught me how to scale.

Owning my own store taught me everything else.

Over the last decade, I’ve built experience across product development, branding, e-commerce, merchandising, and community-building — first behind the scenes, now at the helm.

Today, I help creative business owners turn ideas into environments, websites into storefronts, and brands into something people want to be part of.

I host. I curate. I connect. I create. And I want to help you do the same.